PRIVÉ REVAUX
Scaling high-volume creative production for celebrity-backed retail across digital and wholesale channels.
Remote (Miami-based)
Creative & Marketing Operations Manager (Contract)
2022–2023
www.priverevaux.com
Client Overview
Privé Revaux is a celebrity-backed eyewear brand known for its fashion-forward designs and partnerships with stars like Jamie Foxx, Hailee Steinfeld, and Ashley Benson. As the brand expanded its digital and wholesale footprint, the creative and marketing teams needed operational support to scale asset production across multiple channels.
MY ROLE
I was brought in during a critical moment of high-volume growth to manage campaign production across both DTC and wholesale channels. I temporarily stepped in to support department leadership and worked directly with design, copy, merchandising, and influencer teams to ensure on-time delivery of all assets.
SCOPE
Oversaw production timelines and delivery for over 200 seasonal product assets across email, web, print, social, and wholesale channels
Supported creative campaigns for major retail partners including Amazon, Kohl’s, Walmart, and Now Optics
Aligned creative delivery with launch timelines for celebrity collaborations and new collection drops
Acted as interim creative team lead during a department leadership transition
Collaborated with freelance and in-house creatives to manage revisions and ensure visual consistency
Contributed to influencer campaign ops, including creative briefs, content reviews, and final approvals
TOOLS & TECH
Asana · Adobe Creative Suite (collaboration) · Google Workspace · Dropbox · Brand Folders & Campaign Calendars
FEATURED PROJECT PLAYLIST
vibe with me.
THE EXPERIENCE
CREATIVE SNAPSHOT
Capacity: Manager of Creative Ops
Direct Mail
eCommerce Banners
01. Brand Identity Refresh.
Born in Miami, Privé Revaux is an eyewear brand grounded in the conviction that designer-quality eyewear shouldn't be an exclusive luxury. With its celebrity-designed styles, top-notch materials, and accessible price points, it stands out from other eyewear companies. Under Scott Mercer, the former VP of Marketing and Creative, we undertook a Brand Identity Refresh to set Privé Revaux apart from its west coast competitors and to emphasize its vibrant Miami heritage. This revamp included updates to the logo, color scheme, custom patterns, and photography, ensuring that the brand's distinct eyewear range is captured in its entirety.
02. Spring/Summer 2023
The Creative and Marketing Department took charge of managing mid-season product launches. Our meticulous planning and execution ensured that these introductions were both timely and made a significant impact, not just in the U.S. market across both e-commerce and wholesale channels, but also on the international stage.
03. Fall/Winter 2023
I provided on-location creative guidance for our wholesale photo shoot, aiming to craft essential visual assets tailored for our major wholesale accounts. This initiative catered to some of the industry's giants, such as Amazon, Walmart, NVI, Kohls, America’s Best, among others, ensuring that we presented our products in the best light for these critical partners.
04. Process Implementation
Serving as the central link between designers, writers, and project coordinators, I streamlined content creation across various departments and channels. I did this by designing and introducing a project management procedure, as well as SOPs for the editorial calendar, using cloud-based project management software.