Activate | Create | Inspire

possibility …

I'm Rachel Rai Henry, a visionary creative leader with a knack for bringing ambitious ideas to life. For me, the intersection of creativity, leadership, and strategic vision isn't just where I work; it's where I thrive. With a robust background in Creative Campaign visioning, Operations, Talent Development, and Marketing, I've proven my versatility in overseeing both large and small-scale projects, always with an empathetic and people-centered approach. 

  • Whether I’m on-set at a celebrity-founded E-commerce brand in New York, orchestrating a private education influencers retreat in Jackson, or designing curriculum for workforce boards serving Prince George's County Maryland public schools, I focus on aligning daily operations with long-term strategic goals. My work is a testament to the power of strategy sprints, streamlined processes, and resourceful budgeting—all driving towards high-impact results.

  • In 2020, I launched Creative Flow School, an on-demand learning platform focused on essential soft skills and professional growth. Our courses empower Entrepreneurs, Corporate professionals, and emerging leaders to innovate and drive change.

  • At SmartEquine, I’ve led transformative growth by streamlining operations, elevating brand strategy, and driving cross-channel marketing initiatives. From refining e-commerce workflows to strengthening customer retention strategies, I’ve brought structure and soul to a rapidly scaling brand. I work across departments to align creative vision with operational excellence—often serving as the connective tissue between teams, timelines, and outcomes. Whether optimizing systems or shaping the story behind the product, I’m focused on building momentum that lasts.

  • I've produced retreats, led photo shoots, and developed compelling brand stories. My hands-on skills span graphic design, content creation, analytics, and dashboard reporting. Whether in the weeds of daily tasks or strategic planning sessions, I'm at ease.

  • I pride myself on my ability to build trust and rapport with stakeholders, ensuring that we're all aligned in executing high-level brand strategies.

  • My toolkit includes Asana, Microsoft Office, Adobe Creative Suite, and more, enabling me to manage projects, design, and analyze data effectively.

  • Holding a B.A. in Psychology with a business focus, a certification in Women’s Entrepreneurship from Cornell, and credentials as a Certified Workforce Development Professional (CWDP), I bring a unique lens to strategy, leadership, and systems building. As Board Chair of Dementia Care Warriors, I advocate for equity and compassionate support for caregivers while guiding organizational growth. My work bridges academic insight and real-world experience—infusing every initiative with both heart and results.

i craft narratives of innovation, champion transformative change, and infuse brands with possibility and purpose.

From the vibrant streets of Chicago to today’s ever-evolving digital landscape, my leadership bridges the gap between stakeholder vision and meaningful outcomes. I empower people to harness their creative brilliance and truly thrive. Whether reimagining an organization’s direction or crafting a brand’s distinctive voice, the power of creative insight shows up in every project I touch. With a heart rooted in people and a mind wired for innovation, I’ve seen what’s possible when empathy meets strategy. I believe that with the right blend of heart, imagination, and precision, we can not only solve problems—we can redefine what’s possible.

I’ve got range—and the receipts. Every project hits different, but the energy’s always the same: all in.

Creative Director

Speaker, Host & Facilitator

I can't be a singular expression of myself
there's too many parts, too many spaces
Too many manifestations, too many lines
Too many curves, too many troubles
too many journeys, too many mountains
too many rivers, so many

- Solange

Advocate

CEO, Founder

Innovation isn’t optional—it’s necessary. In a world that’s constantly shifting, we need creatives who aren’t afraid to challenge the status quo and imagine what’s next. That’s where I thrive. I help people tap into their creative flow to spark change, build abundance, and unlock opportunities that echo far beyond the moment. 

I’m all about pushing possibility—in my team, my projects, and myself. If you’re ready to explore how strategic creativity can transform your brand or organization, let’s connect and make something extraordinary happen.

i believe