Spinning Creative Potential into Gold. Producing and Designing Moments that Move People.
I craft narratives of innovation, champion transformative change, and infuse brands with purpose and …
POSSIBILITY
POSSIBILITY
Looking for a seasoned creative strategist who can direct a shoot, distill data into action, and lead a room full of collaborators through a breakthrough session? That’s where I thrive. I bring the rare ability to move between vision and execution—facilitating clarity, alignment, and momentum across teams, campaigns, and creative experiences. Whether I’m designing brand strategy, speaking on creative leadership, or producing large-scale activations, I help people build work that resonates and moves with purpose.
IMPACT SPACES
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Across every engagement, Rachel brings a rare combination of visionary thinking, hands-on leadership, and meticulous project management. She designs gatherings with deep intention—experiences that resonate, activate, and foster lasting connection. Whether she’s engaging influencers, producing content, or leading a full creative activation from concept to execution, Rachel consistently delivers with clarity, care, and excellence.
Emory Edwards, VP of Community Engagement
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Rachel is a pro. She's a blend of project management, creativity, and leadership. Rachel begins by building relationships and trust. Then, she applies this to her day-to-day work. She coordinated the e-commerce, wholesale, photography, and brand projects in her Creative Marketing Operations role. Her professional and personal approach was a pleasure to work with. It is rare to find someone with expertise in project management and a deep understanding of creative marketing.
Scott Mercer, Creative and Brand Marketing Executive
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Rachel Henry is the best project manager I have ever worked with. We would have never gotten through a large rebrand project with shifting and tight timelines without Rachel helming the ship. Every timeline, task, and touchpoint was clearly mapped out, yet she remained flexible and solutions-focused when priorities shifted (as they often do in creative work). She leads with empathy and confidence, making every team member feel supported.
Carrie Vicino, Art Director
Hey there beautiful human,
I’m Rachel Rai
I spin Creative Potential into Gold.
My mission is simple: deliver innovative ideas and curate spaces where people can create without limits. Whether I’m directing a shoot, facilitating a vision sprint, or speaking to a room full of emerging leaders, my purpose is the same—to inspire possibility and move ideas into action. I bring clarity, warmth, and momentum—bridging storytelling, strategy, and soul to align teams, energize campaigns, and unlock collective genius. My work lives at the intersection of insight, imagination, and impact—always rooted in purpose, always pushing what’s possible.
What I’m Serving —
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I’m a visionary leader who brings ideas to life and teams into alignment. From brand architecture to art direction, I shape stories and visual worlds that resonate. I’ve led shoots, defined voices, and built campaigns that connect across channels—always rooted in purpose, always pushing what’s possible.
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I craft experiences that move people. Whether I’m curating immersive retreats, building digital journeys, or reimagining how communities engage, my work lives at the intersection of creativity, clarity, and care. I don’t just design touchpoints—I design transformation.
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I’ve led digital and traditional campaigns that drive real results—boosting engagement, visibility, and impact. From school districts to social enterprises, I help organizations get clear on their message and bold in their execution, with strategies that are both data-informed and soul-aligned.
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I lead with empathy and precision. Whether managing multi-stakeholder activations or facilitating high-stakes strategy sprints, I bring people together around a shared vision. My process is collaborative, clear, and human—because meaningful work moves faster when everyone’s aligned.
Explore My Work
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Privé Revaux Eyewear
Discover how I aligned client’s vision and collaborated with cross functional teams to develop brand architecture, brand guides, style guides, brand voice and tone as the as a Creative/Marketing Operations Manager.
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Culture Shift EDU The Retreat
See how I curated a private retreat for influencers in the educational and lifestyle sector to spark conversation on building an educational ecosystem designed to support Black and Brown students in K-12 education.
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Creative Flow School
Learn why I founded the Creative Flow School, an on-demand learning platform turned agency specializing in education, training, and professional development for heart-centered Leaders.